Click through to each project for more detail.

Conceptual work

Great Western Railway (GWR) – Seatfrog

Hop, skip, jump for joy! You can now bag a First Class train ticket with GWR for as little as £10. Simply head to the Seatfrog app.

Wait – what’s Seatfrog, again?

This awareness campaign has just launched across DM, email and web, to let people know A) what Seatfrog is, and B) how it fits into their lives. Lovely.

Royal British Legion – Falklands 40

74 days. 8,000 miles away. 255 British lives lost. This so-called
‘small war‘ has left nothing short of a colossal impact on modern life.

Marking the anniversary of any war is a significant and sensitive event. And this is a war with 10,000 veterans who still living today – veterans who still remember the events of conflict like it was yesterday. And those veterans – many of whom fall on hard times each year – deserve our support.

For there are no small wars. No small sacrifices. And no brave men and women more deserving of our support.

(Concept work, Direct Mail, Stakeholder engagement, Social media, Charity comms)

Daikin – Energy for Change

The UK only has three decades to reach net zero. And renewable heat is a big part of the solution.

How do we encourage the nation’s homeowners to switch their oil, gas and solid-fuel heating to a heat pump instead? This award-winning ‘change campaign’ helped.

(Concept work, Technical writing, TV and Radio advertising, Print, Digital and OOH advertising, Print and digital comms,  Lead generation)

Caring in Bristol
Ending homelessness in the world’s best city

There are more than 3,000 people experiencing homelessness at any time in Bristol. But for Christmas 2020, that number reached a grim new milestone during the pandemic.

Want to see a film I scripted which raised more than £20,000 in donations in less than two weeks – and takes the piss out of Piers Morgan? Thought so.

(Ad concepts, Charity/Third sector, Fundraising)

Panasonic – TOUGHBOOK 55 launch
When you’re already the world leader, how do you ensure your new range of rugged handhelds grabs the attention it deserves?

(Ad concepts, Product launch, Print and Digital, Exhibition work, Lead generation)

Rathbones Investment Management
National advertising campaign – The Sunday Times
The world is turning on its head. Investment Management is one option for building a clearer future.

(Ad concepts, Financial services, Press ad, Microsite)

More copywriting

Panasonic Business, Panasonic TOUGHBOOK and Zetes UK
ABM campaign – Your sorting processes, sorted

Three clients with three joint objectives: to increase capacity, reduce training times and maximise operational efficiency for customers across the logistics supply chain.

Now, we just needed to target those customers effectively in one highly-targeted ABM campaign.

(ABM campaign, LinkedIn lead gen, Logistics and Manufacturing, Technology, Whitepaper)

EDF Energy
Positive disruption – our journey to net zero
One of the UK’s ‘Big Six’ energy companies is increasing its zero-carbon ambitions. This whitepaper was carefully choreographed, designed and written to kickstart a complete behavioural change movement.

(Behavioural change, Energy/Utilities services, Whitepaper)

P+S
Designing at scale – film + blog series
Explaining a complex web-building methodology to an audience hungry for change – but not sure where to start.

Sanlam Wealthsmiths
What’s your number? Whitepaper and ad campaign
Helping people save for their retirement with the right wealth management advice.

Faque Copy
Multidisciplinary. Humour (at least I think so).
Includes copy, social, infographics, artwork, design, CMS, film, script.

anasonic
Project: Thought leadership campaign
A series of new and re-purposed whitepapers.

Journalism & Editorial

Freight Media
Whitepaper Extract
An examination of digitalisation in the Freight & Logistics industry.

FORWARDER magazine
Freight and logistics news, analysis and market intelligence.

CrunchWear
Journalism (tech industry). Interviews, think-pieces, opinion, reviews

I’ve worked on everything from brand development to crisis management, creating copy for digital and print, manifestos, scripts, technical brochures, whitepapers, speeches and editorial work. (What can I say? I’m greedy.)

So, if there’s something you can’t see here, just ask. In fact, if you’ve read this far, you should get in touch.