Click through to each project for more detail.
Great Western Railway (GWR) – Seatfrog
Hop, skip, jump for joy! You can now bag a First Class train ticket with GWR for as little as £10. Simply head to the Seatfrog app.
Wait – what’s Seatfrog, again?
This awareness campaign has just launched across DM, email and web, to let people know A) what Seatfrog is, and B) how it fits into their lives. Lovely.
74 days. 8,000 miles away. 255 British lives lost. This so-called
‘small war‘ has left nothing short of a colossal impact on modern life.
Marking the anniversary of any war is a significant and sensitive event. And this is a war with 10,000 veterans who still living today – veterans who still remember the events of conflict like it was yesterday. And those veterans – many of whom fall on hard times each year – deserve our support.
For there are no small wars. No small sacrifices. And no brave men and women more deserving of our support.
(Concept work, Direct Mail, Stakeholder engagement, Social media, Charity comms)
The UK only has three decades to reach net zero. And renewable heat is a big part of the solution.
How do we encourage the nation’s homeowners to switch their oil, gas and solid-fuel heating to a heat pump instead? This award-winning ‘change campaign’ helped.
(Concept work, Technical writing, TV and Radio advertising, Print, Digital and OOH advertising, Print and digital comms, Lead generation)
Caring in Bristol
Ending homelessness in the world’s best city
There are more than 3,000 people experiencing homelessness at any time in Bristol. But for Christmas 2020, that number reached a grim new milestone during the pandemic.
Want to see a film I scripted which raised more than £20,000 in donations in less than two weeks – and takes the piss out of Piers Morgan? Thought so.
(Ad concepts, Charity/Third sector, Fundraising)
Panasonic – TOUGHBOOK 55 launch
When you’re already the world leader, how do you ensure your new range of rugged handhelds grabs the attention it deserves?
(Ad concepts, Product launch, Print and Digital, Exhibition work, Lead generation)
(Ad concepts, Financial services, Press ad, Microsite)
Three clients with three joint objectives: to increase capacity, reduce training times and maximise operational efficiency for customers across the logistics supply chain.
Now, we just needed to target those customers effectively in one highly-targeted ABM campaign.
(ABM campaign, LinkedIn lead gen, Logistics and Manufacturing, Technology, Whitepaper)
Positive disruption – our journey to net zero
One of the UK’s ‘Big Six’ energy companies is increasing its zero-carbon ambitions. This whitepaper was carefully choreographed, designed and written to kickstart a complete behavioural change movement.
(Behavioural change, Energy/Utilities services, Whitepaper)
Multidisciplinary. Humour (at least I think so).
Includes copy, social, infographics, artwork, design, CMS, film, script.
Journalism & Editorial
Freight and logistics news, analysis and market intelligence.
Journalism (tech industry). Interviews, think-pieces, opinion, reviews
I’ve worked on everything from brand development to crisis management, creating copy for digital and print, manifestos, scripts, technical brochures, whitepapers, speeches and editorial work. (What can I say? I’m greedy.)